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My Story

About Us

In 2021 I decided I was truly ready to step up and make my dream a reality. My partner and I stumbled across a business for sale it was a sweet boutique on the corner of a pretty street in a location. We spoke with the owners about how wonderful this business has been for them, and the loyal customers that come with it. I walked away smiling, in fact I was on a massive high. Though whilst I was living in fantasy land for a few days, reality settled in and something just didn't sit well with me. My heart was saying this is it, but my gut was churning then a week later COVID hit! I was so angry seeing many businesses close, I watched retail close its doors, my heart sunk as once again I saw my dreams being crushed. During this time I was working my full time job in Retail Marketing, then lockdown happened a second time and unfortunately I was let go. I started to dig real deep and truly find that passion inside of me, I knew what I wanted to do I knew what I loved and everywhere I looked pointed me into the direction I needed to go. So I got to work, researched and spent hours screaming at my computer when the connection failed me and well now we're here!

Stephy Jane Founder of SJ Boutique.png


Injecting brightness and colour into women's lives making them feel and look good in any item they wear.


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