My Story
About Us
In 2020 I decided I was truly ready to step up and make my dream a reality. My husband and I stumbled across a business for sale. It was a sweet boutique on the corner of a pretty street in the perfect location. We walked inside and spoke with the owners about how wonderful this business has been for them, and the loyal customers that come with it. I walked away smiling, in fact I was on a massive high. Though whilst I was living in fantasy land for a few days, reality settled in and something just didn't sit well with me. My heart was saying this is it, but my gut was churning then a week later COVID hit! I was so angry seeing many businesses close, I watched retail close its doors, my heart sunk as once again I saw my dreams being crushed. During this time I was working in my full time job in Retail Marketing and was stood down from my role with so much uncertainty, I decided to study a short course in emarketing to gain some new skills.
Once the lockdowns had been lifted, I went back to my job only to find out my role was now redundant, I was offered another role within the company which I took but it didn't work out. I then got a another job 3 weeks in the second lockdown happened, and unfortunately when the lockdowns were lifted I was let go again. I was absolutely crushed loosing my job 3 times, so I started to dig real deep and truly find that passion inside of me. I could sense what was happening, everywhere I looked was pushing me into the direction I should go. So, I got to work I researched, I spent hours screaming at my computer when the connection failed me. But I didn't give up I created a website, bought some stock and launched on November 25th 2021 a day that truly changed my life.
Life has a funny way in redirecting you onto the path you must follow, thank you for joining me on this journey.
Much love Stephy
THE JOURNEY
2020 2021 2022 2023 2024 2025
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Stood down in my job in Retail Marketing.
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Made Redundant
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Lost my job 3 times.
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Launched Stephy Jane Boutique online
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Rebranded as SJ Boutique
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Set up first market stall
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SJ Boutique starts selling at Markets.
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SJ Boutique sets up stall at Crows Nest Festival
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SJ Boutique continues the online journey

Mission
Injecting brightness and colour into women's lives making them look and feel good in any outfit they wear.
Vision
To find a suitable dress or outfit for women, who just want to add zest to their lives.

